How can you buy the sky?

Asturias is a land of contrasts: soaring, snow-capped peaks and shining ribbons of sandy beaches; chattering mountain streams and wide, lazy estuaries; lush green meadows spangled with flowers and a dramatic coastline, jagged and wave-beaten; the timeless tranquility of tiny, remote villages and the vibrant buzz of modern cities. Then, of course, there is the weather. Perhaps it is something contrary in my nature, or maybe because I’m British and ‘weather’ is in my blood, but I love the fickle spirit that is the Asturian climate. There is something energising about the speed and quality of changes, of how a rain-drenched landscape shrouded in cloud is transformed to a vista of green mountains printed in sharp relief against the clearest and bluest of skies in what seems like a matter of moments. One day, it’s all wellies and waterproofs, the next sandals and suncream. It’s a teasing unpredictability that breeds resilience, pragmatism and acceptance: life goes on, whatever. It’s only weather, after all.

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At this time of year, we spend most of our time outside; we eat our meals out there and only drift into the house in the evening as the sun sinks in a dramatic blaze behind the mountain opposite. Once the new horreo floor is finished (something we can’t do until we are allowed to visit a builders’ merchants again), we will even be able to stay out in the pouring rain. At the moment, though, a wet evening does mean being indoors and last week, one such occasion saw us watching a free online film called Project Wild Thing. This had been recommended to me (thank you, Farn!) after I wrote a couple of posts back about how important I think it is for children to spend time playing and exploring outdoors.

It was an interesting film which raised several pertinent issues but what struck me most was how the driving force in the author’s efforts to connect children to nature was based on branding. I realised just how pervasive and powerful branding and advertising are in our society . . . but honestly, how did things become so complicated? How can you possibly ‘brand’ nature? and why on earth should it be necessary? (Please bear in mind, this is not in any way a criticism of the film; indeed, I had nothing but respect and admiration for the author’s intentions and efforts in trying to do a very good thing.)

Now I admit that I am definitely the wrong person to be asking or answering these questions as I am undoubtedly biased. First, the natural world is such a fundamental part of my life and being that I would find it impossible to extricate myself from its wonderfully beguiling tangle. I cannot imagine a life not spent outdoors and I am truly blessed in being able to indulge myself every day; my heart has gone out in recent weeks to all those who have been or still are totally confined to indoor spaces.

Second, I am a marketing company’s nightmare; I detest shopping, I feel no need to buy or accumulate ‘stuff’ and adverts bounce off me like hailstones on the roof. If I’m honest, I don’t even notice them; I am, in fact, completely blind to branding. Still, putting my prejudices aside, I really can’t understand why for one moment nature should need to be branded in order to make it appeal to children and the adults in their lives. This is not a consumable, it’s not the latest whizz-bang gizmo or this season’s must-have – it’s nature, for crying out loud. It just is.

The crucial point for me is that we shouldn’t have to polish and airbrush the natural world, blow it up on hoardings, flaunt it on the front of t-shirts or hand it out in shiny leaflets in order to whet people’s appetite. Nature is an incredible, astonishing, precious, fickle, dangerous, mind-blowing thing; it can’t be tamed or boxed or packaged or ordered online. We don’t need to buy it or buy into it. It’s out there – everywhere- if we just take the time to look. Turn your face upwards to the splatter of raindrops or the kiss of sunshine and you’re acknowledging nature’s presence. It’s really that simple. Isn’t it?

The ironic thing is, experience has taught me that children will revel in the simplicity of nature when given the chance to do so. As a primary school teacher, I would cart my class off to look round a zoo or aquarium where they could watch exotic species living in very contrived environments but without exception, they had far more fun and engagement doing bug hunts or wildflower sampling only a few steps from the classroom door. The best school ‘trips’ we ever had were the ones where we stayed at school and spent the day building dens, climbing trees and cooking over a campfire. Children will find a whole world in the eye of a daisy or the swirl of a snail’s shell if we just let them.

As if to prove a point – to myself, at least! – I decided to take my camera for a wellies-and-waterproof wander in the rain, trying to capture some basic images that had nothing whatsoever to do with branding. I wanted nature to sell itself simply by being, to prove that there is infinite wonder in the ordinary that far surpasses staged professional photo shoots of children cuddling tame frogs. The woods in the rain at this time of year draw me like a magnet; there is such a sparkling freshness to the air and I am captivated by the layer upon layer of green, all that burgeoing, verdant growth. True, in rainy weather the light level is relatively low and the backdrop of a china blue sky unavailable, but there is magic in that rain-spattered world. All the photos in this post apart from the first, third and fourth were taken on that walk and at no point was I more than a ten-minute leisurely stroll from home.

It worries me sometimes where I ‘go’ on these little ventures, becoming so absorbed in everything that I see that I lose all track of time or place . . . but that, I believe, is the whole point. I suppose some people would call it mindfulness, that complete focus on a single point, being ‘in the moment’ to the exclusion of all else but really, you can call it whatever you like. The previous day, I had wandered into the wood for a leg stretch (without the camera) and rounding a bend in the path, I saw a roe deer just a stone’s throw ahead of me. Thanks to a kind wind direction, she didn’t sense me despite my bright red waterproof coat and I was able to stand and watch her grooming and grazing for many minutes, before tiptoeing away; I didn’t want to carry on in case she had a fawn lying in the undergrowth nearby which is perfectly possible at this time of year. I am lucky enough to have seen deer in the wild many, many times but the sheer magic and wonder of watching a wild animal like this is never tarnished; standing stock still, hardly daring to breathe and being wholly taken up by this privileged window on a wild world, it’s a moment to treasure. It’s priceless, in fact.

The truly gratifying part is that such precious experiences don’t have to involve large mammals, either; there is so much that is extraordinary to be discovered in the ordinary. There is a wealth of wonder to be had watching the purposeful march of an ant trail, the expert weaving of a spider, the sing-preen-sing choreography of a garden robin. It is possible to be totally captivated by the play of dappled light through a tracery of leaves, the movement of water over shiny pebbles, the scudding of broken clouds across a windswept sky. There are great secrets hidden in miniature forests of moss, the pleated underskirts of mushrooms, the complex labrythine centre of a flower.

When you can capture the wash of waves in a seashell or a rainbow in a puddle, when you can feel the gentle tickle of a feather on your cheek, the soft whisper of snowflakes on your eyelashes, the rough fissures of bark or silky trickle of sand or sticky gloop of mud at your fingertips, you don’t need a logo or a slogan or a brand. Connecting with the natural world is as simple as rolling down a grassy bank, kicking up a pile of autumn leaves or tasting the sweet-sour burst of berry juice on purpled tongues . . . and I’m not just talking about children!

It comes as no surprise to me – in fact, I’m delighted – that doctors are increasingly ‘prescribing’ a dose of nature for a wide range of illnesses as an alternative therapy to drugs. The benefits to many aspects of our physical and mental health of exposure to fresh air and sunlight have been well-researched and documented; add time spent moving or simply sitting, observing, enjoying, being curious – whether in a wild, rural location, a suburban garden or a city park – and we have a wonderful recipe for well-being. It’s very, very simple. It’s totally free. Let’s get out there and enjoy it, young and old alike. No branding needed. No adverts required. 🙂

7 thoughts on “How can you buy the sky?

  1. I will watch this film as like you I am curious as to how nature can be ‘branded’. I tend to think that fear has been the major reason for children not getting out and running free. The media has terrified parents for the last 20 to 30 years about stranger danger and created helicopter parents who are also juggling their work and keeping financially afloat so keeping the kids indoors is easier. Best description I have read of a 60s childhood was that we experienced ‘benign neglect’. Our parents loved us there is no doubt but we were not first in the queue for their attention and as they didn’t have ‘the fear’ we just roamed the hills, woods and riverbank! How to recapture this? I don’t know if it’s possible. Ironically my Mum’s family had a toddler murdered in 1924 long before the media frenzy of 21st C . It didn’t stop her from letting us grow up ‘free range’ .

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    1. It’s an interesting area of study, that’s for sure, and some of the statistics in the film were quite startling. The link is here if it’s helpful.
      https://vimeo.com/67763495 I agree there’s been a lot of negative feeling about allowing children their freedom for many years, from my teaching days I’d also say a lot of ‘guilt’ amongst working parents who have over-compensated with buying stuff or taking children to things instead of just letting them play imaginatively. Phones and screens have a lot to answer for, too! I’ll never forget a pair of ten year-olds arranging to text each other once they’d gone home – when I suggested they talked to each other there and then instead, they looked at me as if I’d just landed from another planet (which being the dinosaur I am, maybe they thought I had!). As a country bumpkin born and bred I don’t find it easy to see life from a Londoner’s perspective so I did struggle wirth some elements of the film but the little chap with his postage stamp piece of grass and ‘no ball games’ almost broke my heart.

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  2. I had a similar experiences of roaming in childhood. Although we were only allowed to go certain places, some of them were fairly wild. In lockdown, with more people walking locally, I’ve found myself having the confidence to re-explore places not too far from the beaten path where I used to play as a child. It has been lovely to find swathes of forget-me-nots there. I really wish we were all safe to walk wherever we wanted.

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    1. It’s lovely that you are re-exploring forgotten places and enjoying the wild flowers! I’m hopeful that perhaps one of the positive things to come out of this horrendous situation will be a greater awareness of the need for people to be able to spend time outdoors safely and away from traffic with the time just to ‘be’ with nature. I truly believe it’s time to overhaul society and start putting well-being first!

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    1. Thank you, I’m glad you like it! It’s fun to play around with new ideas and freshen things up a bit occasionally, even if that does mean feeding my incurable photo habit! 🙂

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